+1 908-308-9325 tony@tonydbaker.com

Dallas, TX, USA. Guanacaste, Costa Rica.

I build the system you need before you turn on the ads.

I am a marketing consultant and AI engineer with over 30 years of experience. I was building websites and kiosks before digital marketing mattered.

I own four companies. I am the Chief Marketing Officer of a fifth. I take partners.

Write to Tony How I Partner

My portrait

30+ Years 40,000 Units sold in one year 10 Retail locations launched 400,000 Follower movement built


What I am building.

I plug in at different depths: founder, co-founder, Chief Marketing Officer, or AI consultant to an enterprise team. The common thread is distribution. I get the product in front of the people who will pay for it.

  • Xeal Publishing LLC

    Founder.

    The agency. Websites, funnels, lead generation, publicity, Search Engine Optimization, and Ask Engine Optimization. Thirty years of client work runs through here.

    xeal.net
  • XealAI

    Founder.

    Voice and chat agents with a CRM and marketing suite built in. For businesses that take calls and book work.

    xealai.com
  • WWJD Global Outreach

    Co-Founder. I recruited a team of partners.

    A 501(c)(3) faith-tech ministry, which is a registered nonprofit. The SuperApp is live in the App Store and Google Play. Daily faith, community, and prayer. The app is our premier project, not the whole ministry.

    WWJD.COM
  • TurboLapper

    Chief Marketing Officer.

    A Mac app. Local analytics with Apple Intelligence. Raw data to a slide deck. The work stays on your machine. In App Store review now. I own positioning, launch, and go to market.

    turbolapper.com
  • CityCheers

    AI consultant. Enterprise client.

    A hospitality SuperApp for tables, guests, and restaurant operations. Live now. I build the bilingual onboarding and support voice agents. I advise the tech team on AI.

    citycheers.com
  • MonumentalCR

    Founder.

    A new startup with a team in Costa Rica. Corporate retreats, seminars, weddings, and anniversaries in Guanacaste. Airport pickup to beachfront dinner. Luxury homes, hotels, restaurants, fishing, sailing, ATVs, zipline, and coffee tours. Built on six years of living there and the people I know.

    monumentalcr.com

Proprietary tech I am working on.

I am a forward thinking creative engineer. I am building the systems everyone will be talking about six months from now.

Chief of Staff Agent Deployments

I deploy these on local models and on frontier models. The founder and the top talent can focus on building rather than operating.

Headless WordPress, flat files

I keep WordPress as a headless engine when a business already depends on it. Inventory software, event apps, and other tools can keep talking to WordPress by API. Voice and chat write back through that same API, and a flat-file site is published from that source of truth. These are advanced systems. For most sites, the agent-to-publish work below is faster.

Voice-updated static sites

I build HTML and CSS sites that load fast and resist malware. You update them by voice or by chat. Everything is pre-defined with Standard Operating Procedures, so you tell a fully trained agent something simple and it produces exactly what you want, the way you want it, right now. No waiting. No missed deadlines. No AI slop.

Industry daily news aggregator

I am building an AI-powered industry daily news aggregator. It learns from each subscriber, then matches them with partners, suppliers, buyers, and sellers. A real community in a virtual world.


What a partner gets.

When a business owner partners with me, they get my entire network, all my experience, and all my dedication. I build the demand engine and I stay.

Look at the list above. Four of those companies are mine. One I co-founded with a team of partners I recruited. Two belong to other people who wanted me on the inside. That range is on purpose.

Question Consulting Cash and shares Pure equity
You have A defined problem Revenue and a product that works A product and no distribution
You need A specialist for a scope The engine built fast A marketing partner, not a vendor
I bring The work The work, the network, the dedication The work, the network, the dedication
How I am paid Straight rate Rate plus equity Equity
How long Defined term I stay I stay
Live example CityCheers Open TurboLapper

Consulting

You have
A defined problem
You need
A specialist for a scope
I bring
The work
How I am paid
Straight rate
How long
Defined term
Live example
CityCheers

Cash and shares

You have
Revenue and a product that works
You need
The engine built fast
I bring
The work, the network, the dedication
How I am paid
Rate plus equity
How long
I stay
Live example
Open

Pure equity

You have
A product and no distribution
You need
A marketing partner, not a vendor
I bring
The work, the network, the dedication
How I am paid
Equity
How long
I stay
Live example
TurboLapper

I take a small number of partners. If you built something good and cannot get it in front of the right people, write to me.

Write to Tony

Most businesses never had the systems to do online marketing.

I build them. A roofer does not want to learn AI. He wants his phone answered while his crew is on a roof.

Think of me as the plumber. Not the one who patches the leak. The one who puts the pipes in so the house has water. Here is the plumbing.

Stranger at one end, booked job at the other. Amplify it, then build it, then fill it.

1 · Amplify it

Publicity and search

How people find you

  • Publicity Getting you quoted, booked, and seen.
  • Search Engine Optimization Showing up in Google when someone looks for what you do.
  • Ask Engine Optimization Showing up when people ask ChatGPT, Gemini, Claude, Perplexity, or Copilot who to hire.
  • Speaking and radio Seminars, training, and the stage. I hosted the weekly Results Radio Show for three years. Book me for your podcast.

2 · Build it

Sites and apps

Where they land

  • Websites, web apps, and mobile apps Sites and apps people can use on a phone. You own them.
  • Usability and speed optimization Pages that load. Forms that work.
  • Technology stack I help you pick a forward looking stack designed for your company, not a patch on last year's setup.

3 · Fill it

Funnels and automation

What turns them into a job

  • Funnels and automations From a new lead to a callback, a table, or a booked job.
  • Lead generation Getting people to call, book, and buy.

Xeal Publishing does this work for clients. See xeal.net.


My family and I at a turquoise waterfall in Costa Rica

Dallas, TX, USA.
Guanacaste, Costa Rica.

I am a marketing consultant and AI engineer with over 30 years of digital marketing experience. I own Xeal Publishing, XealAI, and MonumentalCR. I co-founded WWJD Global Outreach. I am Chief Marketing Officer of TurboLapper.

I work from Dallas, Texas and Guanacaste, Costa Rica. I travel with my family. I have spent years in the USA, Costa Rica, the Philippines, Japan, Colombia, the UK, Germany, Poland, Hong Kong, and China.

Thirty years of work builds a network. That network comes with me. Before the startups I built PhoneDoctors, local stores and ecommerce, and ReleaseMyCode.com. I have done public speaking, seminars, and training. I hosted the weekly Results Radio Show for three years.

I am a founder of a faith-tech ministry, an elder in my local church in Costa Rica, a former director of a wheelchair distribution ministry in Costa Rica, and a family-first man of God.

LinkedIn profile

Family travel.

I run my companies from Dallas and Guanacaste, and from wherever my family is that month. Japan, the Philippines, Costa Rica, Colombia, Cancun, California, Hawaii, and Oregon. This is who you get.

My family and I on the beach in Waikiki
Hawaii
My family and I at Tokyo Disneyland
Tokyo
My family and I in front of a pagoda in Kyoto
Kyoto
My family and I at Puka Beach, Boracay
Boracay
My family and I on ATVs overlooking the Costa Rica coast
Costa Rica
My family and I in the snow at Mount Hood
Mount Hood
My family and I on a sailboat
On the water
My family and I at dinner under palms at sunset
Family table

Two lines I live by.

Drastic Results, requires Drastic Action.
No matter where you are in life, or in the world, Success is Everywhere!

What partners say.

Having worked with Tony since the mid-90s, I can attest that he is both a brilliant business partner and a transformative mentor. We built a 400,000-follower movement with #IllegallyHealed.
Corey Hunt · Founder, #IllegallyHealed
Tony is an expert in web development, e-commerce, sales, and publicity. He was pivotal in launching 10 retail locations and our e-commerce platform. We sold over 40,000 units of ScrewMat in one year.
Alex Iser · CEO, PhoneDoctors
Tony’s company, Xeal, delivered the best results ever from a marketing/PR campaign. Within weeks I was interviewed by the Wall Street Journal.
Brian Geery · President and Co-Founder, SalesNV
Tony is unbelievably responsive, caring and strategic with any of your digital marketing needs. What a joy to work with!
Steven Jones · Owner/Operator, Tulsa Renew

Write to Tony.

Dallas, TX, USA.

Guanacaste, Costa Rica.

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